In its bid document for the rewards programme, the SABC said that TV Licences needed to “reconnect and engage” with consumers in an “innovative and relevant” manner that added value to their TV Licence purchase and SABC experience.
Accessibility via an app, web portal, and USSD
It appeared that this initiative suffered a quiet death, as MyBroadband could find no further reports on the plan. After previously projecting modest revenue of R64 million in a plan from February this year, it now anticipates a considerable loss of R608 million by the end of March 2023, more than double the previous year’s loss.
The dominant subscription broadcaster — currently MultiChoice’s DStv platform — must collect a part of the above-mentioned fees on its behalf.
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