The Rolls-Royce Phantom nameplate, dating back to 1925, is the oldest continuously used in the automotive industry. Though production has seen interruptions, the Phantom has consistently represented the pinnacle of luxury and engineering excellence. From its early beginnings as the successor to the Silver Ghost, each generation has introduced groundbreaking technologies and design advancements. The latest Phantom, launched in 2017, boasts a cutting-edge aluminum spaceframe platform, advanced sound insulation, and innovative features like self-leveling air suspension and rear-wheel steering. The future holds even more exciting transformations for the Phantom as Rolls-Royce embraces electrification, with a fully electric next-generation model anticipated later this decade.
The nameplate is the oldest still in use, though it hasn't been in continuous use over the years Rolls-Royce 's Phantom nameplate
dates back to 1925, although it hasn't been in continuous use throughout its history. There were interruptions, such as during and after the Second World War, and again following the change in ownership of the Rolls-Royce car business during the 1990s.in the early 20th century produced some of the finest automobiles the world has ever seen.
This date makes the Phantom nameplate the oldest still in use, despite the aforementioned breaks in production. The first generation, known as the, succeeded the 40/50 H.P. Silver Ghost. Rolls-Royce chose the Phantom name to replace the Silver Ghost's unofficial moniker, ensuring there was no confusion between the two generations of the 40/50 H.P. chassis that underpinned the cars.
According to Rolls-Royce, the Phantom name was likely conceived by the automaker's then-commercial managing director, Claude Johnson. He recognized the marketing power of naming the company’s vehicles, a strategy he had already employed by branding the Phantom's predecessor as the Silver Ghost.
Looking ahead, the Phantom nameplate is poised for its most significant transformation yet with the anticipatedlater this decade. Rolls-Royce has committed to producing only electric vehicles in the future, meaning the next Phantom will likely be powered
ROLLS-ROYCE PHANTOM LUXURY CARS AUTOMOTIVE HISTORY ELECTRIC VEHICLES
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