Rolls-Royce has opened its first U.S. Private Office, a secret design studio in Manhattan's Meatpacking District for ultra-wealthy clients seeking highly personalized cars. This bespoke service allows customers to work with designers to create cars tailored to their unique tastes and preferences.
Rolls-Royce has opened its first U.S."Private Office," a secret VIP design studio for ultra-wealthy clients who want highly personalized cars.
Rolls-Royce has opened its first U.S."Private Office," a secret VIP design studio for ultra-wealthy clients who want highly personalized cars.The Private Office, in Manhattan's trendy Meatpacking District, is central to the fabled British automaker's new strategy of growing sales and profits from selling more customized, higher-priced vehicles rather than boosting production.
The idea, Brownridge says, is to bring the expertise and design capability of its Goodwood, U.K., factory to clients around the world. That's especially important as client requests become more unusual and complex.
Rolls-Royce Bespoke Luxury Cars Customization VIP Clients
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