Forget Dealerships, Rolls-Royce Opens Private NYC Apartment For Wealthiest Clients

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Forget Dealerships, Rolls-Royce Opens Private NYC Apartment For Wealthiest Clients
IndustryRolls RoyceUSA
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The British carmaker now operates four of these 'Private Offices', giving clients an experience unlike any other carmaker

Rolls-Royce's 6,000-square-foot site is located in New York's meatpacking district. The exact amount spent by the brand on this prime location remains a mystery. A similar Private Office will be opened in Seoul, Korea, before the end of the year. Luxury car brands like to give their customers the ultimate white-glove experience, guiding them through every step of the ordering process and allowing them to make bespoke personalizations.

Read: Rolls-Royce Spectre Semaphore Looks Like Someone Spilled Paint On Its Hood Clients can arrange an appointment at the New York location where they can interact with a US-based designer and specialist client experience manager. These staff will work with the client to make their automotive dreams come true and can show them several different fabrics, paints, leathers, and textiles. The office encompasses 6,000 square feet and includes a terrace.

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