Rolls-Royce announced a $376 million investment to expand its Goodwood plant, focusing on creating highly personalized vehicles for affluent clientele. The expansion will cater to the company's Bespoke services and Coachbuild program, allowing customers to design unique cars featuring intricate details like gold sculptures, intricate embroidery, and holographic paint finishes.
) said on Wednesday it will invest 300 million pounds to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.) unit said its"artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.
The investment is the largest since the plant opened in 2003, when it employed 300 people and made one car a day, the company said. Today, Goodwood employs 2,500 people and produces 28 cars daily, it said.
Rolls-Royce Bespoke Goodwood Plant Luxury Cars Coachbuild
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