Chrono24 partnered with YouGov to survey 2,100 people about purchasing their first luxury watch. Rolex is the brand of choice for first-time buyers.
show that the appetite for rarified wrist candy remains strong, with more than a quarter of respondents stating that they own a luxury watch or have considered buying one.One of Italy’s Most Storied Mills Is Betting Big on Suitingas the average person to splash out on wrist candy in the next year. Some 20 percent of respondents aged between 18 and 24 said they were likely or very likely to purchase a luxury watch in the next 12 months.
It is worthwhile noting that survey population was predominantly German, as Chrono24 is headquartered in Karlsruhe, Germany. The number of participants was relatively small, too. Still, the results provide valuable insight into the minds of budding collectors.Rachel Cormack is a digital editor at Robb Report.
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