David Beckham, the soccer star, in May partnered with the German brand to create a collection and be featured in its ads.
to create a collection for the Boss brand starting with the spring ’25 season and to appear in its campaigns.features Nigerian singer-songwriter Burna Boy and South Korean actor and model Lee Jong-Suk as well as Italian tennis player Matteo Berrettini, who serves as brand ambassador for Boss watches, jewelry and eyewear licenses.
The campaign will launch on Wednesday on social media and in outdoor advertising in 15 key cities worldwide, the same day the fall collection drops at revised its forecast for the year downward because of “persistent macroeconomic and geopolitical challenges that are dampening global consumer demand.” In a preliminary release, the men’s and womenswear brand reported that, in currency-adjusted terms, sales had fallen 1 percent over the second quarter of the year to bring in 1.01 billion euros.
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