The platform will stream X Games Aspen next year and a summer X Games event as it adds strategic sports rights to its free Roku Channel.
Red Gerard of the USA competes in the Men's Snowboard Slopestyle final on day 3 of the X Games Aspen 2024in 2022. The deal will kick off in January with X Games Aspen, and continue with a “major” summer competition to follow.
The X Games will be available on the recently launched Roku Sports Channel, with Roku also launching an X Games FAST channel, and an X Games Zone that functions as a streaming hub for the competition.
“As the new CEO of X Games, I’m thrilled to announce this partnership with Roku, a platform that shares our commitment to delivering the best possible experience for our athletes and fans,” added Jeremy Bloom, CEO of the X Games. “This collaboration ensures that the world’s premier action sports events will reach a broader audience, while celebrating the brilliance, creativity, and passion of the incredible athletes who make the X Games the ultimate stage for action sports.
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