Roku has secured a multi-year deal to stream the X Games, marking a significant move for both companies. The agreement will see all X Games events, including the flagship Aspen competition and a major summer event, broadcast exclusively on Roku platforms.
Red Gerard of the USA competes in the Men's Snowboard Slopestyle final on day 3 of the X Games Aspen 2024 in 2022. The deal will kick off in January with X Games Aspen, and continue with a “major” summer competition to follow. The X Games will be available on the recently launched Roku Sports Channel, with Roku also launching an X Games FAST channel, and an X Games Zone that functions as a streaming hub for the competition.
Roku has been aggressive in seeking out opportunistic sports rights, as well as rights to sports-adjacent programming, as it looks to bolster its platform. “This partnership with X Games is the perfect marriage between content and distribution—more than half of The Roku Channel’s monthly FAST audience are between the ages of 18 and 49, and the X Games have built a lifestyle brand that sits right at the intersection of sports and youth culture,” said Joe Franzetta, head of sports for Roku Media. “We look forward to using the reach of Roku to make these competitions — and the athletes at the heart of it all — accessible to millions of viewers for free.” “As the new CEO of X Games, I’m thrilled to announce this partnership with Roku, a platform that shares our commitment to delivering the best possible experience for our athletes and fans,” added Jeremy Bloom, CEO of the X Games. “This collaboration ensures that the world’s premier action sports events will reach a broader audience, while celebrating the brilliance, creativity, and passion of the incredible athletes who make the X Games the ultimate stage for action sports.
X Games Roku Streaming Sports Rights Action Sports
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Edward Norton’s Aging-Focused Doc ‘Longevity Hackers’ Lands Release (Exclusive)Michal Siewierski helmed the feature that counts Steve Aoki as executive producer and Norton as the narrator.
Read more »
David Moscow’s Travel and Culinary Show ‘From Scratch’ Lands Fifth Season at Tastemade (Exclusive)The series returns with new episodes on the streaming channel in April.
Read more »
Pressure from T-Mobile forces Metro stores to play the same 'slamming' games (EXCLUSIVE)Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon.
Read more »
Rockstar Games Makes Classic GTA Games Cheaper Than Ever BeforeRockstar Games has made GTA 3, GTA Vice City, and GTA San Andreas all cheaper on the PlayStation Store and Xbox Store than ever before.
Read more »
Nintendo Switch 2 Launch Games May Include Remake of One of the Best PS1 GamesOne of the Nintendo Switch 2 launch games coming in 2025 may include a remake of a PS1 RPG classic from the year 2000.
Read more »
Epic Games Store Has Bonus Free Games and More Freebies Right NowThe Epic Games Store has bonus free games and free DLC right now, but the extra freebies are only available for a limited time.
Read more »