Roc Nation reported that Bad Bunny's 2026 Super Bowl halftime show was the most-watched of all-time with more than 4.157 billion views in 24 hours.
‘s Super Bowl LX halftime show is the most-watched of all-time. Halftime show co-producer Roc Nation announced on Monday that Benito’sset a global viewership record with 4.157 billion worldwide views in the first 24 hours across global and U.
S. broadcasts, as well as YouTube and other digital properties.Kesha Slams White House for Using Her Song, Calls War Video 'The Opposite of What I Stand For' At press time the breakdown of figures for the respective outlets were not provided and there was no independent verification of Roc Nation’s figures. The previously announced official U.S. TV audience for the halftime show during the Seattle Seahawks’ 29-13 defeat of the New England Patriots was 128.2 million, which was down a bit from last year’s total of 133.5 million. But the news that Benito’s set made history is no surprise given the Puerto Rican star’s massive reach, which includes being Spotify’s most-streamed artist in 2025, as well as in 2020, 2021 and 2022. In addition to reportedly setting a new high mark for halftime show performers, Bad Bunny’s Super Bowl gig continues to pay dividends on theat the top of the Billboard Global 200 chart, after it first led for two weeks in January-February 2025. It also concurrently held the third total and consecutive week at No. 1 on the Billboard Global Excl. U.S. chart; Bad Bunny has held the charts’ top spot since his Feb. 7 halftime gig in Santa Clara, Calif.on the Billboard 200 albums chart for a fifth nonconsecutive week on the Feb. 28-dated chart after it spent two weeks in the runner-up slot following the Super Bowl set and Benito’s win for album of the year at the 2026 Grammy Awards a week earlier.Bruno Mars Performs With Mariachi in Bolero Opener on ‘The Romantic’ & More Uplifting Moments in Latin MusicBad Bunny’s Australia Debut Sets Attendance Benchmark in Sydney. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google
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