Robert Morse, Two-Time Tony Winner and ‘Mad Men’ Star, Dies at 90

Before he played Bert Cooper on the AMC drama, he had a career-defining role in the musical 'How to Succeed in Business Without Really Trying.'

The show, which debuted in October 1961 and ran for more than 1,400 performances through March 1965, collected seven Tonys as well as the 1962 Pulitzer Prize for Drama, with Morse singled out for best actor in a musical. from The Mirisch Co. and United Artists.

In 1990, the Massachusetts native received another Tony, this one for best featured actor in a play, for his spell-binding turn as Truman Capote in the one-hander. A live performance taped for PBS’ American Playhouse netted him an Emmy Award three years later. Younger audiences, however, know the 5-foot-5, gap-toothed actor for his turn as Sterling Cooper co-founder Bert Cooper, a man fond of bow ties, Japanese art and feet minus shoes, on seven seasons of AMC’sMorse dusted off his Broadway musical skills when he did a song-and-dance routine to the tune of “The Best Things in Life Are Free” after Bert died peacefully in 1969 while watching TV as Neil Armstrong walked on the moon.

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