National Action Network (NAN) members, led by Rev. Al Sharpton, participated in a 'buycott' at a Costco in East Harlem, showing support for the company's commitment to diversity, equity, and inclusion (DEI) despite pressure from right-wing officials. The protest follows a wave of major companies abandoning DEI pledges in the wake of the Trump administration's attacks on these initiatives.
To show support for diversity, equity, and inclusion initiatives, National Action Network members, led by the Rev. Al Sharpton , went shopping at Costco in Harlem after a morning action rally. ‘ Publisher and my father, Wilbert “Bill” Tatum, before me.
Less than five years after announcing policies to support these initiatives in combating systemic racism, in the wake of national protests from George Floyd’s murder, major companies — including Target, Walmart, Meta , McDonalds, Lowe’s, Amazon, and more — have quickly jumped on the wave to abandon those pledges.
At a shareholders’ meeting last week, the Costco board of directors unanimously urged shareholders to vote against a proposal of the right-wing group the National Center for Public Policy Research, which proposed the company evaluate risks from their DEI practices. They claimed DEI was “weaponized language concealing a radical Marxist agenda.” However, 98% of shareholders rejected the proposal.
“Companies that think they can renege on their promises to do better, bring in new voices, or abandon us will see the impact of Black buying power. That’s why, in the next 90 days, we will begin to send a message that we will not go back, and we will bring this issue to the top line by going after their bottom line,” Sharpton said.
DEI Buycott National Action Network Al Sharpton Costco Trump Administration Racial Equity
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