The French luxury conglomerate and the LVMH-owned beauty retailer are under scrutiny for marketing to minors.
The Italian agency is the first in Europe to probe the retailer’s marketing practices in relation to minors. Image credit: LVMH /ARR{"ct":"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","iv":"6a47de941b60e6b38321f65108398df2","s":"64962fd2dfd5174c"}Prada Beauty sets tone with Touch campaign.
The Italian agency is the first in Europe to probe the retailer’s marketing practices in relation to minors. Image credit: LVMH/ARR{"ct":"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","iv":"6a47de941b60e6b38321f65108398df2","s":"64962fd2dfd5174c"}Prada Beauty sets tone with Touch campaign
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