ReGen Brands, founded by industry veterans, is tackling the challenges facing regenerative brands with a three-pronged approach: the ReGen Brands Institute, the ReGen Brands Coalition, and the upcoming ReGen Brands Capital. These initiatives address the lack of knowledge, community support, and aligned capital that hinder the growth of regenerative businesses.
Jan 28, 2025, 05:45am ESTReGen Brands is building a CPG industry focused on regenerative practices through combiningRegenerative agriculture has emerged as a critical strategy to address the intertwined crises of climate change, biodiversity loss, and food insecurity. At the heart of this movement lies a need for collective action among producers, consumers, and investors to transform our food systems .
We discuussed how these initiatives address the critical barriers regenerative brands face: lack of access to knowledge, community support, and aligned capital. The second component is ReGen Brands Coalition which is focused on supporting regenerative agriculture by creating a dedicated community for brands. This new trade association advances the regenerative CPG community by collectively identifying its shared challenges and catalyzing its collaborative solutions.
Marquis: Great to learn about this vision and the systematic way you are approaching it. Can you say a bit more about what challenges you hope to tackle with ReGen Brands?Regenerative brands have unique commercial, community, and financial needs. These are three focus areas that we hope to address with our components listed above.
Then, when we had gotten to 75-plus episodes of the podcast, we realized there are a ton of really cool insights here, but someone has to go listen to tons of hours of podcasts. And so it was our first exercise as a research institution to say you not only have to capture the information, but you also you have to put it into the right medium, and then you have to do the right marketing to get that medium into the right people's hands.
REGENERATIVE AGRICULTURE CONSUMER PACKAGED GOODS SUSTAINABILITY FOOD SYSTEMS INVESTMENT
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