We asked five Redditors how they fell down the influencer-snark rabbit hole and what drives them to dissect every post from the creators they love to hate.
strike fear into the heart of any content creator whose name appears in their endless comment threads. Here, anonymous users share their unfiltered thoughts about influencers — regardless of whether they follow them, like them, or even know who they are — for upwards of 145,000 people to see. One mom in her 30s tells me she reads these snark pages every morning over her cup of coffee while she breastfeeds her baby. “I’m taking the temperature of pop culture,” she says.
I could have these conversations offline, but not all my friends are into the tea. So I’ll post, “did you see what happened with?” about an influencer, and if they’re relevant enough, people know. It’s validating. You’re just like,. Gossip can be a powerful tool, and not in a bad way. Cultural commentary has always been a thing. This is just a more open-forum way of doing it.
I like being able to say what I feel without worrying about what people think. I think I’m being funny, and I know I’m gonna get people responding and commenting; that does make me feel good. I’m not trying to be funny at somebody else’s expense. I could totally see why it would look that way, and I wouldn’t back down from that argument if somebody made it. But there are influencers who are fabricating their lives for quick money. My posting definitely comes from a cynical place.
But it really bothers me when people aren’t aware of their privileges, and this influencer is horrible about that. She’s always complaining about her workload and her lack of time. But when you look at her Instagram Stories, she’s reading, playing with her kids, or needlepointing. And I’m like,I mean, some people read your blog who have two or three jobs. They would love it if they had even an hour a week just to needlepoint, but she complains if she doesn’t get an hour a day to do it.
There are people you follow that you hate, but you’re still interested in their life for whatever reason. You just want to see what crazy thing they do next. Somebody sharing an outfit is not necessarily controversial, but then you could post something like, “How many Chanel purses does one person need? Didn’t she just buy a new one last week?” That wouldn’t be something that I would necessarily post, because that’s not a big enough topic to get people talking.
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