Reddit is intensifying efforts to attract users beyond the U.S., targeting countries such as India and Brazil. The company’s COO, Jen Wong, highlighted the potential for growth in non-English speaking markets using AI-driven translations.
Reddit is focusing on attracting more international users, particularly in countries like India and Brazil , to unlock new advertising opportunities . Jen Wong, Reddit 's COO, noted that while 50% of Reddit ’s users are outside the U.S., the company aims to grow further internationally.
The platform is expanding its reach with AI-powered translations, and there is a particular emphasis on India, given the country's large English-speaking internet population and active engagement in topics like cricket and Bollywood
Reddit International Expansion India Brazil AI Translations Advertising Opportunities
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