Reddit is ramping up efforts to attract more users outside of the U.S., with countries like India and Brazil in focus, a top company executive told CNBC.
Reddit is ramping up efforts to attract more users outside of the U.S., putting countries like India and Brazil in focus, a top company executive told CNBC.is ramping up efforts to attract more users outside of the U.S., putting countries like India and Brazil in focus as it looks to unlock new advertising opportunities, a top company executive told CNBC.
Reddit has historically been an English-language platform, but the company is looking to expand its international reach with the help of artificial intelligence translations. This year, Reddit launched a feature that automatically translates its site into different languages.Among the company's fastest-growing markets in terms of users is the U.K., the Philippines, India and Brazil.
Wong said that Reddit first attempts cross-border advertising for international markets, such as when a European brand is looking to advertise in the U.S. Then, when Reddit hits about 10% of a country's internet population in a country, there is an opportunity to build teams focused on local advertising — like an Indian brand advertising to Indian users.
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