Nestlé and SC Johnson are at odds over whether the FTC should pursue stricter regulations on deceptive green marketing
A weekly look at environmental, social and governance issues and strategies for corporate decision makers.He said many companies support federal laws to simplify rules because companies are navigating a patchwork of state-by-state rules on environmental claims that conflict and drive up costs.
A Nestlé spokeswoman agreed that a federal standard would help address the “concerning patchwork of differing state laws on environmental claims” and said the Green Guides can provide that if they are reviewed and updated on a regular basis.In the absence of federal laws or an agency defining recyclability, the FTC has become an authority on what packaging can be labeled asbecause of its mandate to protect consumers from deceptive claims.
Current FTC guides say companies can label a product recyclable if recycling services are available to 60% of people where it is sold—whether it ends up recycled or not. The agency’s consultation sought feedback on updating that threshold without specifying a particular number.
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