Could video game-branded whiskey become a new trend?
, licenses, bottles and distribute spirits for film, TV, sports and gaming. This new project is a collaboration with Ubisoft, the company behind the Assassin’s Creed series of video games that was first introduced in 2007 and has multiple spin-offs in different types of media. Assassin’s Creed 15th Anniversary Straight Bourbon Whiskey is, as the name implies, a commemoration of 15 years of this video game franchise.
For example, a few months ago video game company Gearbox entered a partnership with Pernod Ricard to have the Borderlands game character Moxxi promote Ballantine’s Blended Scotch Whisky. And last year saw the launch of Cocalero x Resident Evil, a South American herbal spirit flavored with botanicals including juniper, ginseng, orange peel and coca leaf to help you get through those long gaming sessions.
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