Funny, sexy, bold, colorful. Marina Moscone's resort collection pushed the needle forward in all the right ways.
As fashion rolls cameras in lieu of rolling out runways, Chanel managed to be first major brand out of the gate last week with a sun-kissed, seven-minute video showcasing its Capri-inspired cruise collection.
Fabien Baron, Baron & Baron, New York: Film is an amazing medium that can often keep you riveted to the screen for hours. For that to happen, it needs to be visually exciting of course but, most of all, it needs a strong narrative as it’s the story that will ultimately keep your attention. Film can also be something that will turn you off when misused.First of all, I don’t think this kind of film presentation will ever replace a real fashion show.
I’ve seen very interesting fashion films used for advertising, but so far, I have not seen a “runway film” as powerful as a live fashion show. I know that the present situation has thrown a curveball to an industry that has never been afraid to tackle new ideas with new mediums. I am optimistic we will find good solutions.
I must say that given the restrictions of the lockdown time, it must have been very difficult for my peers to produce something that could stand up to the level of a Chanel cruise collection show — probably impossible. But I would have given less emphasis to it. I’m waiting for the next one to surprise us with something great.
Pamela Golbin, fashion historian and curator, Paris: Fashion films have been used in the past, but what differs with Chanel’s unveiling of its cruise [line] via social platforms is the necessary substitute in the wake of a global pandemic. In perfect alignment with the DNA of the brand, the seven-minute video harmoniously presents the collection’s 51 light and airy silhouettes set to rhythmic music.
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