While the retro Ranch Motel is getting a makeover, the developer is keeping quiet about his plans for the site of the old amusement park.
The Ranch Motel and adjacent former site of the Kiddie Park on Broadway is being turned into a boutique hotel with a focus on health and wellness.The midcentury modern Ranch Motel, once an eyesore on a stretch of Broadway still waiting to be revitalized, has a new owner betting on its retro cool factor and is on track to reopen later this year.
While the motel gets a preservation makeover, to include repairs to its vintage neon sign, Seidman is keeping quiet about his plans for the site of the old amusement park except to say it won’t become a parking lot. “We’ve ultimately tried to bank on the fact that [the development] is very, very much focused on people — walking, riding bikes, doing what we can to minimize the vehicular presence,” he said. Built in 1948, the motel that advertised TV and music in each of its 26 rooms and carriage tours of Brackenridge Park had in more recent times fallen into disrepair and become the site of criminal activity.
When he called the broker, he learned that most of the interest in the motel property was for the land, valued at $2 million, and not the motel. The thought of the structure being demolished and replaced with something like a chain store, he said, made him sad. A former investment banker, Seidman sees his segue into boutique hotel development and management as a marriage between his talent and interests in culture, design and travel and his skill in finance.
“This little bit of section of Broadway has been a bit of a gray area … so I think it’s only a matter of time” before it comes back to life, Seidman said. He hopes to be the catalyst.
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