Radical Jaguar rebrand and new logo sparks ire online

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Radical Jaguar rebrand and new logo sparks ire online
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A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new electric model.

FILE - The hood ornament and a portion of the grill of a Jaguar automobile is shown at a dealership in Norwood, Mass. on March 26, 2008.for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

The promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored outfits walking in an alien-like landscape. “Break Moulds,” copy reads.

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