Rob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape. But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars.
' Jaguar sold fewer than 67,000 cars in the entire world last year, approximately half the number it sold in the fiscal year incorporating the beginning of the Covid-19 pandemic. Today there are just 122 Jaguar dealerships in the U.S., down from a peak of around 200, according to Car and Driver magazine. The revamp is designed to turn things around, in part by introducing new emblems that will be featured on future Jaguar vehicles.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
TikTok parent company dismisses intern who 'maliciously interfered' with its AI technologyRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
Read more »
Target cutting prices on more than 2,000 items heading into the holiday seasonRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
Read more »
Some Juul users are receiving thousands of dollars as part of a $300 million class action settlementRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
Read more »
Final jobs report before the 2024 election: What to expect and what it means for the economyRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
Read more »
McDonald's 2024 combo: Inflation, a health crisis and a side of politicsRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
Read more »
How would the economy look under a second Trump term? Elon Musk predicts 'hardship' for AmericansRob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
Read more »