It's an apples to oranges comparison—but it also highlights how legacy intellectual property can be a boon for fledgling streaming services.
In addition to the narrative series, Quibi features documentary and news programs, including shows from, and major news outlets like NBC. All told, Quibi launched with 50 shows, with more to come in the weeks and months ahead. It plans to debut more than 8,500 episodes of content before the year is closed.
“This is a big, big risk, and I’m not sure we’ve really seen the likes of this in quite a while,” Andrew Hare, part of research and consulting firm Magid, toldOf course, the environment where Quibi was developed is far different from the one in which it now exists. The coronavirus pandemic has forced millions into their homes, which means an increased amount of screentime and a relatively captive audience .
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