Business legends, Meg Whitman and Jeff Katzenberg are betting nearly $1.8 billion on their mobile service launching on Monday with 50 original shows broken into “quick bite” videos of 10 minutes or less
after Meg Whitman announced she was stepping down as CEO of Hewlett Packard Enterprise in November 2017, her phone rang. It was Jeffrey Katzenberg, whom she has known since they both worked for Disney in the late 1980s and early 1990s—Whitman was in strategic planning; Katzenberg ran the film studio.
Meg Whitman with eBay founder Pierre Omidyar in 1998, just a few months after she joined the online auction company as CEO.“We’re pioneering into a space that only exists because of two things: YouTube, and Steve Jobs and the iPhone,” Katzenberg says. “Those two things have now created a new piece of real estate, and that real estate is 7 in the morning until 7 at night. . . . That’s the thing that’s exciting to me.
This time around, Katzenberg raised enough money to play it out, including $1 billion in August 2018 from the likes of Alibaba, Disney and Sony. It fortuitously wrapped up a $750 million follow-on round in March, just days before the coronavirus froze the country. “I’ve never seen an environment change this fast,” Whitman says. “Every day is a new day, with new data and new concerns.
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