I spent over 35 years as a high tech exec at HPE, IBM, and AMD. Now I love to learn and share the amazing hardware and services being built to enable Artificial Intelligence, the next big thing in technology.
A car that thinks, plans ahead, entertains, saves time, and ensures a safe and comfortable ride depends on AI-enabled silicon. Can Qualcomm Snapdragon become the leader in this revolution? They already have.
The annual Snapdragon Summit is Qualcomm’s communication event intended to build Snapdragon into a consumer brand. That brand, which historically has been focussed on premium smartphones, is being extended to include edge processing and especially to include and lead the explosion in digital transformation of the automotive industry.
For the first time, Qualcomm dedicated an entire day at the Snapdragon Summit event in Maui on automotive, and announced two new platforms, using the same new Oryon CPU announced on Day 1 as the Snapdragon 8 Elite for smart phones. These new automotive SoCs are Snapdragon Ride Elite and Snapdragon Cockpit Elite.
That was a year ago. Now, Qualcomm moves Oryon to the company’s flagship platform, Snapdragon for mobile, and we expect that we will see it migrate Oryon to lower-tier mobile and, hopefully, to the Cloud AI platform for data center inference processing if the company still wants to be in that fast-growing space.
Disclosures: This article expresses the opinions of the author and is not to be taken as advice to purchase from or invest in the companies mentioned. My firm, Cambrian-AI Research, is fortunate to have many semiconductor firms as our clients, including BrainChip, Cadence, Cerebras Systems, D-Matrix, Esperanto, Flex, Groq, IBM, Intel, Micron, NVIDIA, Qualcomm, Graphcore, SImA.ai, Synopsys, Tenstorrent, Ventana Microsystems, and scores of investors.
Qualcomm Snapdragon Cockpit Qualcomm Snapdragon Snapdragon Ride Elite
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