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Summary Prime Video’s latest six-part black comedy, Bait, starts off like a humorous portrait of an aspiring actor having the worst week of his life after a bad audition. But as the episodes roll on easily across 30 minutes, it opens itself up to something much deeper.
In the new series from Academy Award winner Riz Ahmed, Bait follows Shah Latif, a struggling actor whose shot at a career-changing role as James Bond sends everything around him into chaos — family pressure, public scrutiny, old wounds, and his own spiraling sense of self. In an interview with Collider, Ahmed notes how the series runs through the idea of how “life feels like one big audition at the moment” with everyone around us always being so performative. Through that understanding, Bait sees his character trying to keep up with the version of himself everyone else seems to want from him, whether that’s being the next James Bond, a good Muslim son to his Pakistani parents, or a reliable foundation for his cousin, Zulfi, played by Guz Khan. In the finale, “The Subtle One,” is where all of that really lands. After an intense amount of anxiety, confusion, and noise , Episode 6 brings Ahmed’s character to a quieter turning point, especially in the way it circles back to family and to Zulfi. While the episode still has the show’s surreal edge and humor, it also gives Shah something he’s been missing the whole time: a clearer sense of who he is underneath all the pressure. That makes the ending feel less like a big twist and more like a hard-earned moment of recognition as Ahmed and Khan share with Collider. Ahmed Says ‘Bait’ Turns the Audition Struggle Into Something Everyone Can Relate To Ahmed and Khan use their own surreal audition stories to explain how Bait turns Shah’s acting struggles into a broader story. COLLIDER: The show opens with Shah having a full nightmare audition — what’s the worst or most surreal audition either of you has ever had? RIZ AHMED: The worst or most surreal audition, I think, for me, was Slumdog Millionaire. I was just very bad. Danny Boyle told me to improvise, and it could be rough if I needed it to be, and I accidentally ripped his shirt open, and all the buttons fell on the floor. Then he was like, “Thanks for coming in.” That was mine. GUZ KHAN: Yeah. Mine's not too dissimilar. I get invited and asked to leave after, like, 90 seconds, two and a half minutes. This is the game that we work in, G. You go in thinking that you might be right for something, and then you have to prove yourself. And it's such a weird setup in an audition, ain’t it, man? “Show us what you can do.” AHMED: Yeah, and really, what the show is about is this wider feeling that everyone can relate to, not just actors. The feeling is that life feels like one big audition at the moment. It feels like we're always performing a public version of ourselves on social media or LinkedIn, or even this Zoom, and actually, that's not who we really are. That’s a mask that we're wearing. So, the show takes place in that gap, in the tension between how we really feel, who we really are, versus how we want to be seen, or how people are seeing us from the outside, and can we try and close that gap? Should we try and close that gap? That's really what the show explores, and I think a lot of people can relate to that. Related Tom Cruise's First Original Movie in Years Is "Kind of Nuts" Says Riz Ahmed Alejandro G. Iñárritu directs the mysterious new project. Posts 1 By Aidan Kelley When it comes to the show, though, with your relationship — how did you guys build that chemistry? Because I know it’s an industry where you guys get to meet back and forth, but did you know each other before this, while getting to build that friendship and that family sort of dynamic? AHMED: Yeah, absolutely. We've known each other for many years now. When Guz first came into the industry, I remember him messaging me and asking me if, with the new office coming his way since his new viral video about Jurassic Park that he made, which started his career, can he really keep it real in the industry, or will he be forced to become an Illuminati? And I responded with the Illuminati emoji. And yeah, it's been a great three years in the Illuminati, now isn't it, bro? KHAN: Yeah, I'm not firming it on camera. Absolutely not. Because I do not want that rumor swirling. My sister, I'm still navigating this industry. Keep it out before all of the associated co-opting takes place. There's a lot of dangerous stuff that goes on in the game. But what I would say is that…KHAN: A long time, man, and so the chemistry is crazy.KHAN: Yeah, for sure. And when you're helming something like this, this is Riz’s first, like, comedy vessel that he's had to himself create. You just want to come in and help out as a friend, and I think that sometimes is a very comforting feeling. Riz has mentioned many times that everyone's wearing this mask; sometimes, when you get performers in that you really like, you still have to perform a little bit to make them feel comfortable. With me and him, you could speak honestly, and I think that really helped. ‘Bait’ Explores the Commodification of Trauma The pair also explains why Shah and Zulfi’s friction is part of what makes their connection feel so real. The interesting thing was seeing that dynamic of how you react to each other. Guz, do you think that at the end of the entire series, Zulfi understands Shah better than Shah understands himself? Because even from that last moment they share, it's so sweet and tender, but I feel like there's a lot more between the two of them. KHAN: Yeah. Look, growing up in family settings, in communities like we do, the people that understand you the most are sometimes the people you have the most friction with because they're the ones that are going to tell you things honestly, in a truthful guise. And I feel like for Zulfi and Shah, that is a relationship, whether they see each other every five minutes or whether they see each other after five decades, it's this love, it's this energy that I think our communities carry. I've got cousins, I've got people I've grown up with my entire life, I don't get to see them every day like I used to, but the love is still there. So, wherever these two characters are, I feel like they can pick up the phone, they can jump on a Zoom, they can hit a WhatsApp call, and really kick it, and I think that's a really important part of the show.KHAN: And telegram. EncroChat went down, so we've got… Having Himesh Patel also on the show is great. You guys have some great cast — Rafe Spall, as well, and that Swet Shop Boys cameo, I noticed. I did love that. I hope we get some more music from you, Riz. But I’m wondering, the moment where he steals his story of trauma is kind of funny, but it's also frustrating. What were you trying to explore there about how pain can be performed or even commodified, especially in conversations around representation? AHMED: The show is about many different things. It's a comedy, it's about family, there's a psychological element, it's about ambitions, about home. But yes, one of the things that it explores is the representation economy, and how, actually, we can all fight over scraps and ask for a seat at the table — who really gains from that? It's usually where we're having to kind of edge each other out of the picture just to get our foot in the door, and this idea that there can only be one in the room. When tokenism takes hold like that in an industry or in institutions, ultimately, things can get messy. Himesh is so funny, and he's a mate, as well, and he just came in and killed it in that cameo. I think that people will be able to enjoy that kind of storyline on many different levels. Like, yes, it might be about representation for you, it might be about where your loyalties lie, it could be about personal versus professional, and also it’s just about ambition. I think it's about what ambition can do to you. Where can it take you? It can take you to great heights. It can bring out the best in you and the worst in you. Ahmed and Khan Joke About What It Would Take To Return for Season 2 Asked about the future of Bait, Ahmed and Khan keep things playful. So, we only got six episodes, but are we going to get another season? It does close off most beautifully, and there are a lot of things that we've already sort of wrapped up. But I would love to see more of these characters. And I think for both of you, you would want to see more. I mean, you have great chemistry with each other. AHMED: Let's see. I mean, it's really about whether I can afford Guz Khan. I mean, look, he's taste in glasses, he’s taste in trainers. It's expensive taste. KHAN: I only have one caveat, and that is, if Riz can beat the amount of money the Uber pays me to do the adverts, I'll show up. Like Follow Followed Bait Comedy Drama Sci-Fi 7 10 Release Date March 25, 2026 Network Prime Video Showrunner Riz Ahmed, Ben Karlin Directors Tom George, Bassam Tariq Cast
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