Porsche Chose 911 Dakar's Name Because Tata Had Copyrighted Safari | Carscoops carscoops
that would make the name free to use, but as it turned out, it still needed to get permission from the rally’s organizers, the Amaury Sport Organization.
Fortunately, it agreed to allow the German automaker to use the name, but at a price. Krickelberg did not reveal how much the rights to the name cost Porsche, but at least it had a name.In addition to facing difficulties from external forces, though, the project’s leaders say they faced resistance from within Porsche as well. The higher-ups, they say, didn’t really understand the point of the project, and didn’t see the demand for it.
Once they did that, the team invited Porsche’s marketing and sales departments to Weissach to drive the new car, and shortly after, the project was given the green light. “Then they understand what we are talking about,” said Achim Lamparter, the general project manager for the 911 Dakar. “It’s sometimes difficult for them to see on a piece of paper. It helps if they get directly put in the car.”
The car has been such a success that rumors are now floating around that the same rugged off-road treatment may be given to other models. Krickelberg said, though, that if that happens, the Dakar name won’t be used again. He hinted, though, that the company may ask Tata if it has changed its mind about lending it the Safari name.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
2003 Porsche 911 GT2: This Fearsome Porsche Is Today's BaT Auction PickWith just 4K miles, this turbocharged brute could be an investment, but this Turbo without a net deserves to be driven. Carefully.
Read more »
Manual and automatic transmissions compared: BMW M2 and Porsche 911 | EvoJust how much does the choice of transmission affect the dynamics and enjoyment of a car? We head to the test track to find out -
Read more »
2023 Porsche 911 Dakar Was Almost Called 'Safari' until It Wasn'tBasically, Porsche couldn't get the rights to the Safari name, so it had to pay the organizers of the famed rally to call it Dakar.
Read more »
This Is Our Best Look At The Facelifted Porsche 992 911 Yet | CarscoopsThis Is Our Best Look At The Facelifted Porsche 992 911 Yet | Carscoops carscoops
Read more »
New Porsche 911: facelifted 992.2 snapped testingHere's everything you need to know about the new Porsche 911, codenamed 992.2: CAR magazine's video review, news, specs and prices
Read more »
The Porsche 911 GT3 RS Does Things No Road Car Should Be Able to DoThe new 911 GT3 RS harnesses the air to create the ultimate track-bred Porsche.
Read more »