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A new wave of AI-generated influencers is taking over Instagram, built on content stolen from real porn stars and models without their consent. Mark Zuckerberg’s Meta does not appear to be taking action against the scam dubbed “AI pimping.”that a growing industry of “AI pimping” is flooding social media with deepfake influencers, taking over platforms like Instagram with artificially generated profiles.
Porn stars say they are now directly competing with, and losing income to, the AI impersonators. Adult actress Elaina St James said her Instagram reach and views have plummeted as the number of AI accounts has surged. “It’s because I’m competing with something that’s unnatural,” she said. The people behind the accounts, mostly men, then use them to funnel followers to pay-per-view porn sites, subscription services, and “dating” chat services. Step-by-step strategies are taught for luring lonely men to spend more and more money communicating with the AI models.
Instagram’s drive for engagement and ad revenue seems to disincentivize a real crackdown, according to researchers. “Instagram can sell this as traffic,” said Alexios Mantzarlis of Cornell Tech. “It can sell ads against this. So, is there a future where actual, real human accounts are almost like an elite, smaller percentage of Instagram? I think yes.”
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