Earlier this year, the Pop Culture Marketing Trends Summit held at MCM London Comic Con in May saw Chris Whittle, CEO of the London-based pop culture marketing agency Experience12, share data that they had been gathering from attendees at many MCM London Comic Cons over the years.
This included the observation that attendees were bigger fans of Marvel than DC Comics. They will be back at the October MCM show for the Pop Culture Marketing Trends Summit, Part Deux, on Friday, the 25th of October at the ExCel Centre in London 's Docklands. Created in partnerships between Experience12, MCM London Comic Con and EGX, the summit is free to attend for attendees and feedback from the previous 90 attendees to focus on the summiteers who attend.
It's cultural significance and impact has grown hugely but mostly through what could be considered non-traditional channels in the UK. We hear from a panel behind some of that success about their experience and maybe glean some insight in how these methods can be applied to other areas of Pop Culture Marketing. 1045 – 1115 TREND: The Crossover Event.
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