'Based on our social media audit, the top conversation themes are confusion, political opinion, support for frontliners, coping, distractions, health & wellness, and food.'
During which, it was revealed that in the Philippines, the conversations revolve around fan-driven mentions in an attempt on virality for celebrities, overall mentions on COVID-19 and the imposed lockdown.
“Some of the most engaging posts on social during this time are memes. I believe this is a testament to the indestructible Filipino spirit: We use humor to diffuse conflict and survive tough times,” Guzman said. They used social listening tool Talkwalker and focused on COVID-19 related conversations and limit to those that are geotagged in the Philippines.The conversation drivers for these include news updates, distress in applying safety measures, praise for frontliners, criticisms on government, warnings on fake news, netizen’s empathy, Filipinos’ optimism, among many others.
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