Electric vehicle startup Polestar is focusing on two key strategies: elevating its brand with premium models and expanding its reach with more accessible vehicles. The Polestar 7, a compact SUV launching in 2027, and the next-generation Polestar 2 will play crucial roles in this plan.
Polestar , the electric vehicle startup, is aiming for a dual strategy: elevating its brand to a more premium position with high-end models and expanding its reach to a wider audience with more accessible vehicles. The Polestar 3, starting at $67,500, Polestar 4 ($54,900) and the future Polestar 5 ($100,000) exemplify the brand's pursuit of luxury and performance.
However, Polestar recognizes the importance of mainstream appeal and is developing two key models to achieve this: the Polestar 7 and the next-generation Polestar 2. CEO Michael Lohscheller revealed that the Polestar 7, a compact SUV slated for a 2027 debut, will be a pivotal model for the brand. It's designed to capitalize on the growing SUV market, a segment Lohscheller identifies as both profitable and rapidly expanding. The Polestar 7 will be manufactured in Europe, but the exact location hasn't been disclosed. Lohscheller emphasized that the Polestar 7 won't replace the Polestar 2, which will continue as a sedan, but rather complement it, creating a diverse and appealing portfolio for the brand. The Polestar 2 has been instrumental in establishing the brand's presence, effectively competing with Tesla's Model 3. However, the SUV market's dominance and the Polestar 2's production in China (subject to US tariffs) have presented challenges. The upcoming Polestar 2 will move to a global EV platform shared by all Polestar models, including the Polestar 7. While details about cost and platform specifics remain unclear, Lohscheller hints at a streamlined approach, leveraging Polestar's DNA for design, technology, and performance while leveraging common platforms to reduce costs and accelerate development. The Polestar 7's potential connection to other Geely Group EVs, like the Zeekr X and Lynk & Co Z20, is also a possibility, but Lohscheller remains tight-lipped
POLESTAR ELECTRIC VEHICLES SUV POLESTAR 2 GLOBAL EV PLATFORM SUV MARKET LUXURY MARKET TESLA MODEL Y
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