Patrick was ranked the #1 analyst out of 8,000 in the ARInsights Power 100 rankings and the #1 most cited analyst as ranked by Apollo Research. Patrick founded Moor Insights & Strategy based on in his real-world world technology experiences with the understanding of what he wasn’t getting from analysts and consultants.
Automotive autonomous software maker Plus has announced a major deal with one of Europe’s largest trucking conglomerates, Traton . This long-term partnership covers the commercial deployment of Plus ’s SAE Level 4 autonomous driving solution, SuperDrive, in Scania, MAN and Navistar autonomous trucks made by Traton .
The partnership announcement comes as Plus has made a significant change in its delivery model. Rather than offer a monolithic platform, the company has now disaggregated its offerings via its recently launched.
How do these different levels of advanced driving create value for OEMs and Plus’s partners with respect to safety, driver retention and fuel efficiency? To get our heads around this, we need to take a step back and look at the different approaches OEMs have taken in adopting this technology. One option is to build it all in-house.
While this last approach is most appealing to truck OEMs because of its familiarity and ease of customization, in a way it requires others to do the work. This is where Plus’s strategy really shines, and it’s a big reason why Plus has captured two of the five major trucking OEMs.Plus did—and is doing—two things well that solidified it as a major provider. The first thing was to recognize where autonomous driving is today and plan for the future.
Going forward, I hope to see Plus develop even more partnerships with technology platform providers such as Intel, AMD, Qualcomm and even MediaTek.and could use Plus’s software long-term. Meanwhile, AMD is behind with its software and Qualcomm is looking to do it all on its own. But Qualcomm is also good at developing partnerships, and a partnership with Plus could put Qualcomm in an even better position.
Traton L4 Autonomous Vehicles Trucking
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