Pizza Hut wants to return to its winning ways. So it's rebooting the logo from when it dominated the American pizza market.
The pizza chain is replacing its current round logo with a retro logo that hasn't been used in two decades, the company said. Compared to its current logo, the old version features its red roof more prominently and the Pizza Hut font is bolder and in black. Pizza Hut used the original logo from 1967 to 1999, when it was the by far the biggest pizza company in the world. Its market share has been dwindling since, and Domino's overtook Pizza Hut last year.The"new" Pizza Hut logo.
The company isn't undergoing a"major rebrand," so moves like store remodels are not in the works. The logo is the latest change for Pizza Hut as competition tightens with its closest competitors, Domino's and Papa John's . In May, Pizza Hut changed the recipe of its"Original Pan Pizza" with a new cheese blend, sauce and pan. It's also in the midst of expanding its beer delivery program to 1,000 locations this summer.
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