Have you ever waited in a long queue only to find the ice cream flavor you wanted is gone? What did you choose instead? In the field of behavioral economics, researchers have shown that people make very predictable second choices if the item they want is sold out. So much so, that it is possible to use unavailable items to nudge people into buying certain products.
retrieved 11 October 2023 from https://phys.org/news/2023-10-phantom-decoys-human-shoppersbut-bees.html
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