Peter Do has taken the top job at Helmut Lang, the brand announced today. The designer, who cut his teeth at Phoebe Philo's Céline and Derek Lam, will oversee both men’s and women’s collections starting this coming Monday, May 15. Here's what we know:
“No one embodied radical thinking more definitely than Helmut Lang,” Do said in a statement, “it is my deep honor to be entrusted with ushering in the next chapter of [his] legacy,” he added.
The Helmut Lang company was founded in 1986 by the Austrian autodidact designer, and has passed through many hands since Lang himself left in 2005 to work as an artist. It was first revived in 2007 when it was acquired by Link Theory Holdings, now a subsidiary of Fast Retailing, from the Prada Group, who hired Michael and Nicole Colovos to lead a creative overhaul. The Colovos’ took the label in a contemporary direction away from the edgier and more artistic point of view of its founder.
Helmut Lang built a highly-influential cult label that set the fashion agenda of his time. One of his key successes was Helmut Lang Jeans, which reignited the designer denim market. In its current iteration, the brand isn’t really part of the conversation, but the pervasive interest in archival fashion and designers of the ’90s and aughts has put a new spotlight on the label—
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