Strickland, who succeeds Rick Shedd in the position, previously served in executive roles at Warner Music Nashville and opened Marathon Talent in 2018.
During his career, Strickland has held several executive-level titles at Warner Music Nashville , including as vp of sales; vp of sales & marketing; senior vp of brand management & sales; executive vp/GM; and chief marketing officer. In addition to those roles, he also created two comedy imprints and executive produced, before opening his management company, Marathon Talent, in 2018.
“Peter and I worked together early in our career, where I had the chance to see his creativity, passion and energy up close,” Loba said in a statement. “Working with him again over the last year as a consultant, it is evident those same qualities burn hotter than ever. Beyond that, he is the consummate team player and was the obvious choice to step into the GM role upon Rick Shedd’s retirement.
“It’s an honor to be asked to join this incredible team,” Strickland added. “Jon Loba has built a great culture at BMG, and in reuniting with Jon, I look forward to contributing to the next chapter.”
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