Downtown Petaluma is already decked out for the holidays. But something is missing: 60 strategically placed purple bins placed as part of a plan to reduce disposable cup waste.
'Those purple bins all went away on November 15,' noted Patrick Carter.The purple bins and the purple cups put in them were all part of a groundbreaking 3-month experiment called the Petaluma Reusable Cup Project. An investment firm called Closed Loop Partners had run the project. It was funded by major global and local brands as well as restaurants.'Yeah, it's over. From what I've gathered it went really, really well,' exclaimed Rachel Adams at the Petaluma Pie Company.
The use of the cups ended on Halloween, but the bins were left in place until this week to catch any straggling purple cups.Now the researchers have released one early result. In just 12 weeks, more than 220,000 cups were returned for reuse and apparently kept out of trash and landfill.But not everyone felt comfortable using plastic cups, especially when using them with hot drinks.Local Don Ross at first liked the idea, but then had second thoughts.
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