Get tips for standing out on LinkedIn from none other than a CEO LinkedIn ghostwriter.
has written 1,000 LinkedIn posts, and spent countless hours crafting copy that racked up more than 10 million cumulative impressions. But most of these posts didn’t have his name on them. Mostrom is the ghostwriter behind the CEOs and executives who light up your feed.
He helps them turn their hard-won lessons and career scars into content that builds credibility, sparks engagement, drives pipeline and expands their influence.has fallen off a cliff, Mostrom’s clients continue to draw steady views and DM-worthy engagement. How? A clear, consistent voice and a few often-overlooked tactics that differentiate his clients’ posts even on a crowded feed.Mostrom said the number one mistake he sees on LinkedIn is leaders defaulting to a stuffy, “professional” tone. Their posts feel more like a lecture than a water cooler conversation, which builds an immediate barrier between the author and their audience.Invite people in. Not only will their interaction boost your post in the algorithm, but it will bring your audience closer to you.Most importantly, cut the corporate talk that sounds like it came from a board deck. Show a little personality. Crack a joke. And before you post, ask yourself, “Would I talk like this over coffee?” If yes, hit publish. If not, rewrite.is the new currency in business. And if you’re an executive trying to stand out on LinkedIn, it’s how you Mostrom saw this firsthand with a fintech founder he writes for. She posted about the toughest part of her finance career. It wasn’t the numbers. It was navigating a thorny relationship with her CEO. Mostrom knew every CFO in her audience would be nodding along.has more than one billion members, and millions of posts compete for users’ attention every day. If your message isn’t crisp, readers won’t fight through it. They’ll just scroll.So whether you’re writing from scratch or polishing with ChatGPT, the principle stays the same: every word has to earn its place.Mostrom makes sure every word his execs post can survive cross-examination in the court of LinkedIn. Every claim is backed by data. Every story comes with details. Every hot take leans on credible voices.Mostrom regularly talks shop with a small army of execs and creators who have six-figure followings, and they all have the same approach: experimentation. They track what drives engagement, respond to comments and pay attention to what fires people up. Then, they double down on what works. Take Mostrom’s fintech client. She assumed finance leaders wanted deep dives into execution on LinkedIn. Thirty posts later, she and Mostrom learned these execs wanted stories from the trenches and a real-talk industry perspective. place to build business relationships at scale. But most execs post a few times, see no traction and quit.
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