The brand’s products are to be used in a four-step ritual, and meant to bridge the divide between dermocosmetics and prestige skin care.
brand PERS, inspired by the practice of cosmetic doctor Antoni Calmon, is the newest to enter the pharmacy channel in France.
The first letter of each of those words in French — protéger, embellir, réparer, stimuler — together form the acronym PERS. PERS is also a play on words, connoting “personal” or “perseverance,” for instance. PERS has products that are clearly organized into routine categories. Color codes exist for these; products to be used in the morning have yellow packaging with the word “protect,” for example.There are six products in PERS’s portfolio today, including the Vitamin C 10% antioxidant serum, a gel-textured SPF 50+ product and Rich Cream for intense repair.
“When a cream smells good, one spends more time applying it,” said Calmon, explaining that in turn helps stimulate collagen production. It is a key protein for youthful-looking skin.“Anthony contributed a lot,” said Douce. “He removed everything that was ‘bad marketing habits,’ to return to simplicity.”
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