PEOPLE are just realising the meaning behind the iconic Michelin Man logo – and it turns out the tyre firm’s mascot has a bizarre history. Michelin’s inflatable white man now can …
He also at some point put down his broken glass, as the brand feared associations with drunk drivers.
He kept the ivory white colour of the first Michelin tyres even after the firm added rubber compounds and soot, turning them black. As the Michelin empire spread worldwide, Bibendum adapted to new countries - wearing Bedouin costume in north Africa, a tuxedo and sash inMichelin promoters dressed as the tyre man would hand out Bibendum toys to passing families, and the Michelin Man even appeared in Asterix comics in Switzerland.
With the invention of radial tyres in the 1950s, truck drivers began sticking Bibendum mascots on top of their motors as a guardian angel. In 2000 the Michelin Man was voted the best logo ever created, with polls finding that 90% of people worldwide recognise him.And people are just realising that Haribo's name has a secret meaning - and that early gummy bear fans
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