Peloton is venturing into new retail territory by launching its apparel line on Target Plus, the retailer's third-party digital marketplace. This move aims to capture a wider audience and capitalize on the growing popularity of online platforms for fashion shopping. The company initially offered its apparel exclusively through its own website and stores, but the partnership with Target marks a significant expansion into the broader retail landscape.
An assortment of men’s and women’s fitness apparel and accessories, including shoes, socks and water bottles, was introduced on thewebsite on Friday. Mats, dumbbells and resistance bands are also included in the assortment, according to Jen Cotter, chief content officer, who also oversees the apparel offering at the fitness company.
The majority of Peloton’s members are female, but during the holidays, the company launched “Find Your Power,” a marketing campaign targeted to guys featuring NFL players and brothers T.J. and J.J. Watt in humorous yet competitive commercials of them working out with Peloton.The decision to sell its apparel at other retailers is part of the company’s move to serve its members wherever they shop.
PELOTON RETAIL APPAREL TARGET ECOMMERCE
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