Paramount+ May Prevent ‘The Lost City’ From Crossing $100 Million

Sandra Bullock and Channing Tatum's 'The Lost City' is essentially the only big studio movie aimed at women being offered up this entire summer.

Somewhat lost in the deserved huzzahs over A24’sOnce defying any realistic box office expectations and becoming one of the biggest-grossing non-tentpoles of the Covid era was the equally impressive staying power shown by. The Sandra Bullock/Channing Tatum rom-com adventure has earned $95 million domestic after 45 days in theaters. That’s a 3.125x multiplier from its $30.4 million opening weekend.

which skipped domestic theaters, again show that mere theatrical existence provides awareness and interest for a superior streaming debut. However, both in terms of whatstill might have accomplished and what else there is in theaters this summer, the theatrical exclusivity window should have been extended.

The $70 million original is $5 million shy of the $100 million mark. While I imagine Paramount’s theatrical department will still try to make it happen, it’s now less likely than it would have been had it remained theatrically exclusive for the next month. Symbolic benchmark or not, it would still mark the first live-action original to pass that marker sincein November of 2019 .

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