Panera Bread says it wants customers to have a more “personalized” experience with a profile linked to your credit card that identifies your eating habits.
two of its shops in the company’s hometown of St. Louis, Missouri. The company said it plans to add even more to its restaurants in the coming months. First time Amazon One users can pre-enroll online or sign up whileCustomers have to link their MyPanera account to their Amazon One profile in order to make use of the biometric scanners.
to greet customers “by name” and ask if they’d like their usual order. It’s a little too dystopian for my blood, and I wouldn’t want any random Panera employee knowing how many carbs I prefer when I eat out. On the other hand, Panera CEO Niren Chaudhary called this a way to “deepen our relationship with our loyal customers.”Of course, it’s currently opt-in only, and customers don’t have to swipe in when they go to order.
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