Customers at two Panera Bread locations in St. Louis can use their palms to pay for their orders and connect to their loyalty program accounts.
Panera Bread is testing Amazon's palm-scanning technology at two restaurants in St. Louis.Panera's loyalty program has more than 52 million members, representing a big expansion opportunity for Amazon One.A sign is posted on the exterior of a Panera Bread restaurant on November 09, 2021 in Novato, California.palm-scanning technology in St. Louis to offer customers a faster way to connect to their loyalty program and pay.
Panera has more than 2,000 locations and its loyalty program has more than 52 million members, representing a big expansion opportunity for Amazon One. A representative for Amazon declined to share data on existing signups for the palm-based payment system. "We think the payment plus loyalty identification is the secret sauce that can unlock a really personalized, warm and efficient experience for our guests in our cafes," Panera Chief Digital Officer George Hanson told CNBC.
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