Pandora's Mobile App Gets a Hyper-Personalized Revamp

.pandoramusic is unveiling a refreshed mobile app

Updates include a personalized For You tab and new 'modes' of listening to stations.

The new features roll out to limited iOS and Android users starting today , and will be made available to Pandora mobile users across all subscription tiers -- free ad-supported, Pandora Plus and Pandora Premium -- over the coming weeks. Pandora is calling those custom-recommendation batches "modules." There will be 35 modules in total, including Artists on the Rise and other playlists tied to specific moods and decades. All this is powered by Pandora's Music Genome Project, a trove of listener data based on over 100 billion "thumbs up" and "thumbs down" indications from users .that For You is meant to highlight Pandora's offerings outside of radio-style listening alone.

"We thought, how can we make sure we’re unlocking the world of content that’s been added beyond the station world and even increase control and flexibility inside the stations?" Calzaretta says.

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