As more media companies launch new streaming TV services, advertising-supported companies seek to capitalize on increasing subscription fatigue.
"The origins of this campaign stem from our research that indicates customers might not know about all the options they have when it comes to streaming apps, hardware, and functionality," said Erika Takeuchi, head of global integrated marketing for Amazon Fire TV."There's a bit of a learning curve, especially since every household has different entertainment needs — there's not one right way to cut the cord.
Placing ads where they'll be seen by ad buyers is a longstanding tactic of networks and publishers, said Deacon Webster, chief creative officer and co-founder of agency Walrus, which was not involved in any of the campaigns.one of the advertising industry's favorite shows that depicts life inside agencies. The ads ran in commuter-heavy areas like Penn Station that agency employees frequently pass through.The campaigns aren't big on flash but are straight and to the point.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
YouTube TV Adds Subscription Options for AMC Networks’ Acorn TV, UMCGoogle’s YouTube TV now offers two more add-on channels to subscribers, under an expanded pact with AMC Networks: British TV service Acorn TV and UMC (Urban Movie Channel), which features a s…
Read more »
AT&T TV: An Unskinny Streaming Bundle That Looks a Lot Like Traditional Pay TVAT&T this week launched AT&T TV, a new subscription streaming television service that uses an Android-based internet set-top, in 10 markets. But the way it’s priced and packaged looks…
Read more »
Major TV Shootout Results: LG OLED Edges Rivals In Clash Of The TV TitansOLED reigns supreme once more.
Read more »
Breakingviews TV: Vier zwanzigAug 22 - Volkswagen scotched a report that it’s considering a stake in Elon Musk’s electric-car maker. That’s a shame, Liam Proud argues. If Tesla could get comfortable with the German automaker’s environmental gaffes, and VW had cash to spare, the...
Read more »
Apple TV+'s November launch could foreshadow a media services bundleApple's strategy mirrors that of Disney+ where the company is looking to bundle services like Apple Music and Apple News+ with its Apple TV+ launch.
Read more »