AT&T TV: An Unskinny Streaming Bundle That Looks a Lot Like Traditional Pay TV

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AT&T TV: An Unskinny Streaming Bundle That Looks a Lot Like Traditional Pay TV
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AT&T this week launched AT&T TV, a new subscription streaming television service that uses an Android-based internet set-top, in 10 markets. But the way it’s priced and packaged looks…

It’s basically designed as a way for the telco to migrate customers from DirecTV satellite and U-verse, to deliver a premium, full-price TV bundle more cost-effectively by providing for subscriber self-installation. Unlike other “virtual pay-TV” internet services, AT&T TV carries promotional pricing contingent on a traditional two-year contract, and subscribers are subject to activation and early-termination fees.

The base AT&T TV “Entertainment” package starts at $59.99 per month in the first year — climbing to to $93 monthly in the second year. That ranges up to to $79.99 per month for the “Ultimate” package for first 12 months, which escalates to $135 monthly thereafter. That pricing is well over other value-oriented over-the-top streaming platforms, like YouTube TV , Hulu With Live TV , or Dish’s Sling TV .

AT&T TV is currently available in Orange, Calif.; Riverside, Calif.; West Palm Beach, Fla.; Topeka, Kan.; Wichita, Kan.; St. Louis, Mo.; Springfield, Mo.; Corpus Christi, Texas; El Paso, Texas; and Odessa, Texas. AT&T TV allows a maximum of three concurrent streams and includes three months of free HBO, Cinemax, Showtime and Starz, as well as a video-on-demand library with 55,000 titles and 500 hours of DVR storage., replacing it with “AT&T TV Now.” Pricing for AT&T TV Now starts at $50 per month, with about 45 channels including HBO.

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