This is the COVID consumer trend most likely to stick beyond the pandemic
COVID-19 forced significant and far-reaching changes as companies, worker, and consumers had to adapt, and quickly, to the sudden changes necessary to continue operating under virus-related constraints.
When COVID-19 forced everyone indoors, people began creating “home nests,” making significant investments in furnishing, durables, and tools and equipment. Unit sales of large-screen TVs soared, and many “connected fitness bikes” from companies such as Peleton PTON, -0.98% were on back order for much of the latter half of 2020.
To determine how enduring pandemic-spurred shifts may be, we examined a wide array of behaviors across five countries – China, France, Germany, the United Kingdom, and the United States — using a “stickiness” test that takes into account the preferences of consumers and workers as well as the actions of companies, including the innovation unlocked by digital tools, and decisions made by governments.Online shopping.
In some parts of the world, employers are now confronting the question of how much remote work they want. Chieftains of Wall Street firms who extolled the benefits of remote work during the pandemic now say they want most employees to return to the office, while technology companies like Twitter and Facebook have announced plans to let sizeable chunks of their workforces do their jobs remotely at least part of the time.
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