Custom image of characters from different horror franchises against a red background
The Big Picture "Based on a true story” is possibly the scariest horror movie caveat imaginable, regardless of its accuracy. From serial killers to paranormal activity, the horror genre is rife with films based on, or at least inspired by real events — but the found footage subgenre takes a much different approach.
In a 2018 interview with The Guardian, Myrick shared that he and Sánchez wrote a 35-page treatment for The Blair Witch Project that was devoid of dialogue, planning for the whole film to be improvised. This brings a gritty realism to the film, which, until the very end, shows the psychological breakdown of three college students hopelessly lost in the woods, leaving you wondering if there are truly supernatural forces at play, or if it's all in their heads.
Myrick and Sánchez fabricated the legend of the Blair Witch, and to deepen the lore, they created a mockumentary called Curse of the Blair Witch, which ran on the Sci-Fi Channel a week before the film's premiere, presenting the information as totally genuine. This creation of an expanded universe would later inspire director M. Night Shyamalan to attempt a similar feat to promote his film The Village a few years later.
The Success of 'The Blair Witch Project' Could Not Be Replicated Today With the evolution of the Internet and social media, misinformation and conspiracy theories are widely accessible, and the proliferation of AI-generated content has made the lines between real and fake even blurrier. It's easier than ever to peddle fake stories on social media and, paradoxically, just as easy to debunk them.
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